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FEATURING FOR THE FIRST TIME IN AFRICA
DAN HANOVER
Editor and Publisher of Event Marketer Magazine (USA) - the largest network of Experiential Marketing content in the world
Dan Hanover runs the largest network of experiential marketing content in the world. He is best known as founding editor of Event Marketer magazine (eventmarketer.com), the leading publication serving event marketing executives in the United States. Since launching the flagship magazine and companion Event Marketing Summit conference in 2002, he has launched Event Design magazine for creative directors and fabricators, Best Events magazine for special event and meeting planners, EXPO magazine for trade show organizers and the Event Marketing Institute, an online thinktank providing research and tools for marketers (eventmarketing.com). Eight years after launching his first publication, thousands of articles, 10,000 conference attendees and hundreds of consulting and private speaking engagements later—he has spoken at such companies as Mercedes, Cisco, Intel, Reebok, BMW, Pepsi, IBM, General Electric, AT&T, Unilever, Symantec, McDonald’s, Dell, Procter & Gamble, Kraft, and more—Mr. Hanover offers a perspective on the event category you'll benefit from. Spend some time with him and walk away educated, enlightened, and even entertained.
Dan's 2010 African Ex Summit Presentations:
The Experiential Revolution & Top Trends, Dan Hanover, Editor & Publisher, Event Marketer magazine
The realm of face-to-face marketing is evolving in real-time as power brands around the world use live events to connect, engage and convert customers. Open up this year’s conference as one of the world’s foremost experts on experiential marketing shines his spotlight on this evolving discipline, from who’s doing what and why to where the concept of a “brand experience” is headed to the top trends reshaping our industry. See how tactical events are getting strategic makeovers. Learn the power of how such red-hot trends as social media and word-of-mouth are changing the event sector. See how the rules of experiential marketing are being rewritten RIGHT NOW.
Event Marketers Top 30 Events, Dan Hanover, Editor & Publisher, Event Marketer magazine
Buckle up and get ready for an action-packed look at top trends in action. Go inside and then outside dozens of event marketing case studies from such companies as Red Bull, Burger King, American Express, General Electric, Nokia, Nike, Lexus and more. Learn about the objectives, the ideas, the execution and results. See video tours of the experiences, and gain a true perspective on where experiential marketing is, and where it’s headed.
Live + Digital, Dan Hanover, Editor & Publisher, Event Marketer magazine
The live marketing industry is getting an upgrade and digital tools, social media and the Internet finally give marketers the power to start conversations before an event and then amplify engagements after. Get a look at the digital revolution reshaping your event marketing toolbox. Find out what’s happening and why, how you need to start embracing digital, and see examples of social media and digital connections in action.
KEVIN JACKSON
Sales & Marketing Director (UK) of Jack Morton Worldwide - a world leading experiential marketing agency.
Kevin Jackson is sales and marketing director of Jack Morton where he is often the first point of contact for clients new to the agency and is responsible for their smooth transition into the agency.?He brings a wealth of experience across all disciplines in the communication mix and has developed skill and expertise in delivering advocacy and word of mouth programmes for both business and consumer audiences.?Kevin has worked developed and delivered campaigns both ATL and BTL, for an impressive array of global brands such as Budweiser, British Airways, Coors and Coca-Cola. ?He has been involved in many of the most memorable campaigns of the last few years and has been at the forefront of the development of the global advocacy and word of mouth programmes, working on leading edge and what became award winning activity for MacDonald's, News International, Fosters, Wal-Mart and Frito Lay?Whilst at Jack Morton has been in the development of programmes for Zain, P&G, StatoilHydro, Heineken and Westfield. ?He is a keynote speaker at industry event and writes an influential blog http://kevinjacksondepthperception.blogspot.com
Kevin's 2010 African Ex Summit Presentation:
Brand Experience – Experience Brands, Kevin Jackson, Jack Morton (UK)
Marketers agree that brands today are more than just the name and the logo. Brands today are about ideas, emotions, communities. I’ d go further and say that whereas most of the world see brands as nouns, Jack Morton see brands as verbs. That gives us a distinctive point of view. Brands have to be active… and I believe that if you look at today’s most successful brands, you’ll find that what really makes them stand out, what really distinguishes and differentiates them in the minds and hearts of their customers, is the experiences they create. But for all brands, today, more than ever, experiences really matter. 99% of the ways that people interact with brands today happens outside what we think of as “traditional media” (TV, print). We’re the agency for that other 99%. In this presentation I will show what makes an experience brand, how to become an experience brand and why experience brands are so important in today’s world.
Summit Programme:
Time Topic & Speaker
07h30 Registration opens
08h30 The Experiential Revolution and Top Trends, Dan Hanover, Editor & Publisher, Event Marketer magazine
10h00 Morning Break
10h15 Event Marketer's Top 30 Events, Dan Hanover, Editor & Publisher, Event Marketer magazine
11h30 Client Case Study (T.B.C)
12h00 Panel Discussion of Case Study presented. Panel: Dan Hanover, Kevin Jackson & Carol Abade (Group CEO, Exp)
12h30 Lunch
13h15 Brand Experience - Experience Brands, Kevin Jackson, Jack Morton London
14h45 Client Case Study T.B.C.
15h15 Panel Discussion of Case Study presented. Panel: Dan Hanover, Kevin Jackson & Carol Abade (Group CEO, Exp)
15h45 Afternoon Break
15h30 Live + Digital, Dan Hanover, Editor & Publisher, Event Marketer magazine
17h00 Networking Drinks
Registration:
Early Bird Special: ZAR3,150.00 per delegate - Expires 31 August 2010
Normal Delegate: ZAR3,650.00 per delegate
Group Bookings: 3 or more from the same company - ZAR3,150.00 per delegate (Note: Booking must be made at same time for all delegates to qualify for the group booking discount).
Register Now:
Telephone: Latifa Maredith on +27 (0)11 549 5340
E-mail: latifa.maredith@expagency.biz
Partners:
Marketing Mix (www.marketingmix.co.za)
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