07h30

Registration & Breakfast

08h30

Programme Begins Promptly

Session 1:

Below-the-Line Becomes Above-the-Line: Trends to bet on from around the world

The experiential marketing revolution is heating up here and around the world. Embrace the powerful evolution of below-the-line marketing as we open up the Summit with a list of top trends that are critical to your success.

10h00 to 10h15

Morning Break 1

Session 2:

Welcome to the Digital Age

Experiential marketing is being “supercharged” as marketers plug their below-the-line marketing into hardware, software and the web. Go inside the “digital+live” trend and then go deep inside a variety of examples and case studies that will give you a true perspective of the impact of technology on events and sponsorships.

Session 3:

Effectiveness through Creativity – if its awarded it’s probably working

Join Andrew Human, CEO of the Loerie Awards, as he takes you on a deep dive into the best of the best from the 2011 Loerie Awards.

Session 4:

Pushing Store Sales

The best experiential marketing Programme not only connect with consumers, but they create sales. Learn tips and best practices for connecting your marketing programmes with retail case registers. See examples of sales-crunching campaigns in action and walk away with tips for generating more sales immediately.

12h15 to 12h30

Morning Break 2

Working Lunch

Key Note Presentation

Johannesburg: Leading SA Company (TBC)

Nairobi: Leading East African Company (TBC)

13h15 to 13h45

Morning Break 2

Session 5

Killer Case Studies

You want case studies? You’ll get case studies – an extra helping of killer experiential marketing case studies from around the world.

15h15 to 15h30

Afternoon Break

Session 6:

Integrating Experiential Marketing

Experiential marketing is powerful on its own, but when linked with the rest of the marketing mix, it’s unstoppable. Learn how marketers are linking events and sponsorships to their advertising, web sites, promos and more. Get some examples of integration and learn how to combine your own below-the-line and above-the-line into “one line.”

Session 7:

Technology is the Future

Wrap up the Summit with a look at some interesting technology in action. From hardware and software to the classy to the crazy, we will explore the role of technology in our industry now…. and in the future.

17h00

Summit Ends

Networking Drinks

(Cash Bar)

Join us for a drink and chat about some of the learning’s you have picked up through the day. This is also your chance to give Dan a hug and ask him a few things you may need clarification on.