Ovaltine
The magic of road shows! Delivering the biggest bang for clients buck: Unavoidable, unforgettable, and cost effective, the roadshow cost to reach more than1500 target customers is a fraction of other advertising mediums – while putting the brand directly in their hands, simply the ultimate measure of overall effectiveness.
Exp Nigeria embarked on a ‘meet-greet & sample tour’ in market places, schools, malls and churches, creating an orange blanket that left no-target market profile un-sampled.
With ample edutainment through brand games and skits, conversation rekindling the brand memories prompting unsatisfiable desire for samples spilling into instant purchases
• Our colorful eye-catching advertising vehicles were impossible to miss, and brilliant orange and black dressed ambassadors turned heads and commanded attention everywhere. Combining sight, sound, touch and taste the simple activation combed across the regions showing that road shows a still a strong medium for taking the brands to the people.
The Results
• We realized daily sample allocated per team did not last 1 hour after kick off.
• An average of 1800 to 2500 persons were reached every day compared to 1500 set target. In 6 month the activation has almost doubled the number of expected consumer reach with sales registered across sales channels.
