"76% of consumers don't believe companies tell the truth in advertisements, while 68% trust other people like themselves. 61% of the conversations (consumers have) have an impact on the likelihhod to buy a brand." (Source: Talk Track - Keller Fay Group)
"Consumers also remember 90% of what they have personally experienced" (Source: Jack Morton) and Brand Engagement is an ever increasing opportunity to personally connect with consumers and drive advocacy in todays cluttered media environment.
The key to creating connections between a person and a Brand is to embed the Brand in contexts that generate strong emotional responces (of a Brand Experience) that resonates in terms of our personal needs and values.
At Exp, we design and execute Sixth Sense Experiences against the connection points that offer the best opportunity for personal engagement. We do not sell a particular service but rather design an engagement strategy against the consumers emotional triggers and then against the connection point that best allows us to engage the brand with the consumer.