BEHAVIOR CHANGE APPROACH
Exp successfully changes behaviour through experiential marketing. This marketing approach focuses on understanding consumers’ thoughts and feelings to create experiences that shift behaviours and builds their relationships with services and products.
Exp has a practical process to experiential marketing – its proprietary Sixth Sense™ Intervention Tool. This nine-step process helps Exp to craft behaviour change strategies based on consumers’ emotional triggers and connection points and is driven by evidence and creativity. This ensures that interventions create compelling personal experiences that drive opportunities for positive change.