When last did you ‘taste’ a Conference, ‘feel’ the speaker content or truly ‘experience’ an event that you could not have done had you simply downloaded the content? Think about how many conferences you go to where you are merely a delegate listening to the speakers.
Exp designs a conference experience that intersects the desired take-out to an emotional connection of the delegate, thus making the delegate more actively involved in the overall experience and the message more meaningful.
Case Study
John Keats once stated that “nothing ever becomes real until it is experienced”. When last then did you ‘taste’ a conference, ‘feel’ the speaker content or truly ‘experience’ an event that you could not have done had you simply downloaded the content?
The 2008 African Experiential Marketing Summit took 280 delegates on a sensorial journey, exploring food, technology and innovation in an entertaining and engaging way that kept delegates entertained as they saw how experiential marketing can be used to build connections with their customers, through different and interesting experiences.
