Exp game shows are, as with most things we do, designed with a bottom up approach applied to the engagement plan. This means the game show is developed against (first and foremost) the needs of the target audience and is driven upwards from the targeted point of personal engagement.
The incentive to participate is real and relevant to the target audiences lifestyle, thus driving meaningful interest and participation.
The main prizes are won over the course of the activation period - you often see a game show where the main prizes are not won - making it believable and thus more attractive to participate.
Activations at the point of personal engagement involve consumers in the lifestyle experience of the game show, which build, bond and enhance relationships between the Brand and its consumer.
All of which drive word of relevant mouth for the Brand in its targeted communities.
