The FIFA World Cup™ Trophy Tour by Coca-Cola is the biggest global tour ever in the history of sport sponsorships. Exp activated 12 of these countries for The Coca-Cola Company... more

Now in its 10th anniversary, Exp Nigeria activated the 2009 Star Mega Jam in Lagos & Abuja with the objective of making it bigger and better....more

The pressure on marketers to demonstrate the value of marketing continues unabated in today’s business world. A marketing department needs to be well versed in analytics, and introduce new techniques and metrics to demonstrate the value marketing represents to the company... Get it here.