"Nothing ever becomes real, until it is experienced" (John Keats) is what drives the essence of an engagement programme, and is none the less true in the marketing of real estate. The decision to purchase a house or a piece of land is never made until you have personally seen the property and understand how it fits into and appeals to your lifestyle.
Exp designs experiences to offer potential buyers a full experience of an estate (golf estates; retirement villages; housing estates) with a view to using it as an incentive to purchase whilst also creating word of relevant amongst the target market.