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Ovaltine
Having left the Nigeria market a while back, Ovaltine was faced by a challenge of returning to claim market share among other dominating nutritional brands. With aggressive & massive sampling in 22 key cities, driving consumer trial to re-establish a personal relationship required getting back to the basics of brand engagement
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Exp were the first agency to introduce Roadshows to the market place (1980's), giving our clients the opportunity of taking their Brand to the target community and activating a live Brand experience off a mobile stage. Roadshows enable you to move and access multiple connection points on a daily basis and are managed by a trained crew of stage hands and Brand ambassadors that ensure excellent delivery of your Brand Experience.
We take care of all venue arrangements and negotiations, as well as any logistical requirements, including cross border movement to activate multiple countries for Pan-African Brands.
