Tapping into an emerging giant – By 2015 there will be 200 million people living in Africa between 15-24 years old.
The youth of Africa are a huge market and like their counterparts in the rest of the world they are -by definition - part of the future Brand strategy of any company.
Exp and Youth Dynamix have been proactive in getting to understand this complex market - across a diverse continent - with a view to packaging these insights in a user-friendly Snapshot for use by marketers interested in talking to this powerful audience.
7 Countries (Ghana, South Africa, Nigeria, Kenya, Senegal, Zambia l and Uganda) have been selected to ensure extensive coverage of the continent.
3 Reports per annum will be conducted using insights form 224 respondents covering 5 core lifestyle areas viz:
This ongoing Snapshot will be a continental first and will assist greatly in helping marketers design future strategy and informing them on communications, choice of media, trends etc
For more information or to order your copy, contact colin.mandell@expagency.biz
