Based on an in-depth understanding of the client’s business and communication objectives, we set quantifiable objectives against given target audiences. From there we develop high impact sponsorship marketing programme with leverage platforms that ensure that the sponsorship delivers maximum value.
We never stop working to increase the return on our client’s investment from strategy development to contractual negotiations, sponsorship co-ordination, measurement & research and television expertise with a minimum return of at least 3 to 1.
It consists of the following process:
>Knowing the brand and the business
>Assess the role sponsorship can play in relation to the clients brand personality and brand requirements
>Establish sponsorship objectives
>Identify a Strategic Sponsorship property
>Secure or Create appropriate sponsorship rights (Contract Negotiation)
>Develop a Sponsorship Strategy
>Sponsorship Exploitation – Leverage Strategy and Activation Plans
>Measure ROI against predetermined objectives
>Conduct Post event report and refocus objectives for following year.
Everything we do is measurable and as a result we are totally accountable for every cent invested in us. We activate all properties using the OSTM method:
Objectives + Strategy + Tactics = Measurement
We also have a tool called the X-Factor™ to measure all ROI.