As 80% of our life is about emotion and people remember 90% of what they do, internal staff events need to be built more on staff relevance and involvement for the business to be meaningful in its message delivery.
Just as the Brand Experience needs to be delivered consistently across its customer connection points, it is as important for the staff to also live the Brand Experience. For this to happen, staff need to actively buy into and be a part of the Brand Experience - requiring the company to mould itself not only around the business needs and values but also to those of its staff and its customers ( the emotional context of who they are).