Strategic

It is said that "80% of our life is emotion and only 20% intellect." Experiential marketing is "live one-to-one interaction that assists the consumer in creating an emotional connection with a brand".

Exp designs and executes Sixth Sense Experiences that are relevant to the target audience and ownable by the brand. We build, bond and renew relationships through carefully crafted strategies, using our Sixth Sense Marketing tool to define where the brand opportunity intersects with the consumer reality, from which we develop and execute ideas that activate demand for our clients.

The strategic development of our work is critical to how we engage consumers. We do not believe that the Brand Experience is a "shiny object" in the event / activation, but is rather a defined thread that is weaved into all touch points that the Brand has with its consumers.

As a result, we employ Brand Experience Directors that lead this strategic design and train our Brand Ambassadors against the Brand Experience, ensuring that they execute that a Brand Experience and not a branded event.