Exp Kenya
Dial-a-Coke
Winner of 2 Silver Awards at MMA's 2020 SMARTIES Awards
SERVICES EXECUTED
Conceptualised a virtual solution for The Coca-Cola Company Kenya to offer direct to home sales and delivery of all Coca-Cola Company Products.
THE PROBLEM
With Covid-19 "lockdown" in place, The Coca-Cola Company needed an alternate solution for Kenyans to be able to order and have their favourite Coca-Cola Company products delivered to them at home.
THE SOLUTION
Exp, together with our development partner, conceptualised a 'dial-a-coke' solution on Silverstones proprietary always-on, mobile-first promotional platform.
WHAT WAS ACHIEVED
A full service, data-light, mobile ordering and delivery solution that was conceptualised, developed and ready for implementation, within 4-weeks, that allowed for:
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Social Commerce interface for the Consumer.
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Integration of Platform to a Call Centre.
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Distributor interface to track orders, payments (via mPesa) and deliveries.
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Cadet interface for deliveries.
Campaign ongoing.
The platform is not an APP that the Consumer needs to download onto their phone.
KEY TAKE-OUT
Innovation is key to pivoting the way we do things - same old thinking leads to the same old results.
