Exp Tanzania

FANTA Colourful People

Launch Event

SERVICES EXECUTED

Event Marketing

Brand Activation | Sampling

THE CHALLENGE

Launch FANTA's 'Colourful People' concept by getting the Tanzanians to enjoy a colorful moments of life experience through Fanta's four fun flavors - helping to bring colorful moments to the Consumers life.​

THE SOLUTION

We needed to ensure that we had colourful people enjoying colourful moments​, with each person representing the four flavours of Fanta in Tanzania. ​

To help drive awareness, we target media for a colourful launch event of a difference - a Fun, Colourful Train Experience - as well as engaging Consumers with a Fun, Colourful and disruptive sampling surprise at various Bus and Train stops. 

WHAT WAS ACHIEVED

500 Attendees at the Launch Event.

960 Consumers Sampled

KEY TAKE-OUT

Don't let the Brand get lost amongst the shiny objects (the celebrities, etc.) by ensuring your Event delivers an experience of the Brand you want the target audience to have - as their take-out of the event - and nothing else.

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