FANTA Colourful People
Brand Activation | Sampling
Launch FANTA's 'Colourful People' concept by getting the Tanzanians to enjoy a colorful moments of life experience through Fanta's four fun flavors - helping to bring colorful moments to the Consumers life.
We needed to ensure that we had colourful people enjoying colourful moments, with each person representing the four flavours of Fanta in Tanzania.
To help drive awareness, we target media for a colourful launch event of a difference - a Fun, Colourful Train Experience - as well as engaging Consumers with a Fun, Colourful and disruptive sampling surprise at various Bus and Train stops.
WHAT WAS ACHIEVED
500 Attendees at the Launch Event.
960 Consumers Sampled
Don't let the Brand get lost amongst the shiny objects (the celebrities, etc.) by ensuring your Event delivers an experience of the Brand you want the target audience to have - as their take-out of the event - and nothing else.