
Exp Uganda
Guinness Night Football
Brand Activation & Event Marketing
SERVICES EXECUTED
Designed and conceptualised a distinctive, impactful and culturally relevant Night Football execution plan, to leverage Guinness broadcast (television) sponsorship of the English Premiership.
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THE CHALLENGE
Reinforce Guinness as the beer of choice for the football watching occasions.
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THE SOLUTION
To create awareness of the upcoming Guinness Night Football campaign, the following was executed by Exp Uganda:
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A Media Launch event as well as a separate press conference was held to drive awareness in and amongst the Ugandan Media houses.
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We activated 'Radio Storms' to get the DJ's to talk about the campaign.
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We did Guinness Brand Activations in targeted Bars, during EPL games, that featured lots of Brand and Consumer engagement, tailored around the Guinness Brand Experience.
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Consumers then registered their teams to participate in luminescent (bringing to life the bold and colourful attributes of the Brand) Guinness Night Football 5-a-side events that were held in 3 cities, with the winning teams progressing to the Finals in Kampala.




