Y'ello Star Music Competition
Winner of 3 Gold Awards at MMA's 2020 SMARTIES Awards
Conceptualise a solution for the MTN Y’ello Star
Develop the platform to allow participants to compete from home as well as have Judges and a host from different locations.
Develop and deploy a branding solutions across all locations
Set up of virtual studios for live recording and broadcast via YouTube
MTN had just launched its music game show, when Covid-19 hit Nigeria. Restrictions on public gatherings meant the Customer execution could not happen and Exp proactively proposed a solution using our mobile-first, always on promotional platform.
Exp, together with our production partners, developed a live streaming solution that would allow MTN to continue with it's Y’ello star music competition.
WHAT WAS ACHIEVED
More than 233,000 clicks on our mobile-first campaign platform
More than 150,000 referrals (word of mouth / social sharing)
More than 5 million engagements on our campaign platform
More than 50,000 MTN Loves on Platform
Just under 5,000 Auditions Completed Virtually on the Platform
Just under 11,000 new Customers added to the MTN Community – building towards an MTN Owned Media on our Mobile Platform.
Use Exp's expert Virtual Engagement solution to engage the target audience in personal and meaningful Consumer engagement.