Strategic Specialists of Social & Behaviour Change Communication
Exp Social Marketing offers strategic design and implementation of Social and Behaviour Change Communication.
We use the knowledge of the target audience needs and intersect it with the intervention need, building a ‘bottom up’ target centric program that leads to sustainable behaviour change.
Theory of Change
Our Theory of Change model comprises of 3 key parts that are built off the core of the typical change process. It is also dynamic and not a linear or sequential model.
1
2
3
Enabled Environment
Access
Demand Creation
A need to change the environment / community / society norms that are barriers to change before we can get individuals to change their behaviour.
We also need to get the community to ‘champion’ the behaviour, which will lead to ownership and sustainability.
Access is both psychological and physical.
By enabling the environment we will address psychological barriers.
We also need to address physical access, even behaviours such as breast feeding have physical barriers i.e. the vicinity of the Baby to the Mother at feeding time.
All successful behaviour change programs should lead to increased demand for the behaviour.
Exp Social Marketing, through its communication, moves the target through the change process to a point of action and ultimately maintenance, having resolved both the environmental and access needs prior to creating demand.
Our Engagement Approach
Our Live+ Experiential Programmes are (360 degree) integrated programmes that +leverages the Live experiences people have during the campaign and with the Behaviour Change Communication.
+Leveraging tactics include PR, Media Placment, Content, Mobile and Digital Marketing strategies
Ready to get personal with your Behaviour Change Communication?
