Unilever | Robertsons Spices
'Find Your ME in Every Meal'
140
ACTIVATIONS
+38K
CONSUMERS ENGAGED
188%
SALES VERSUS TARGET
About the Campaign
Exp Agency partnered with Robertsons Spices to deliver an integrated Live+ campaign in Zambia, designed to reinforce brand leadership while driving meaningful consumer engagement and sales at scale.
Campaign Detail
1.
The Challenge
Position Robertsons as the #1 spice choice in Zambia by increasing brand visibility, driving product trial, and building deeper emotional connections with consumers.
2.
Our Approach
We brought the campaign to life through a multi-channel Live+ strategy—combining in-store activations, mall experiences, event moments, and digital engagement.
At the centre was a personalised ‘Find Your Me’ quiz, where consumers discovered their unique spice match via QR interaction—turning a simple purchase into a memorable, shareable brand experience.
Gamification, instant rewards, and experiential touch points (including food sampling and live events like Legends Night) ensured high engagement, while radio and digital support amplified reach beyond the physical environment.
