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Schweppes 'Refresh the Moment'
23
ACTIVATIONS
CITIES
4
+128K
CONSUMERS SAMPLED
About the Campaign
Exp Agency partnered with Schweppes to transform traditional product sampling into a large-scale, insight-led experiential campaign—driving trial, visibility, and cultural relevance for Schweppes Chapman across Nigeria.
Campaign Detail
1.
The Challenge
Schweppes set out to reach consumers across 11 cities, engaging both mass and premium audiences while maintaining its premium positioning. The key challenge was to move beyond passive sampling to create meaningful brand experiences that truly resonate.
2.
Our Approach
We developed a mobile, adaptive Live+ platform that embedded Schweppes into Nigeria’s most vibrant cultural moments—from university events and festivals to corporate and lifestyle gatherings.
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