+DIGITAL CASE STUDY
Balimi Lager UTC Promotion
580K
TOTAL ENTRIES
36% via Mobi, 64% via SMS all linked and managed through the one platform.
59K
BRAND COMMUNITY
database built for future targeted Brand / campaign communication
RISK FREE
100% RISK FREE
in management of prizes and unique codes
About the Campaign
Exp Agency executed the Live+Digital components of the annual Balimi Lager promotion, that targets a specific region in Tanzania.
This included executing Brand activations in target outlets and managing the Under The Crown (UTC) component of the campaign.
Campaign Detail
1.
The Challenge
The challenge that was to manage the UTC in totality, ensuring:
1. A secure platform for consumers to enter on.
2. A risk free platform to manage prizes, ensuring the correct number of prizes were allocated and that there was no area for corruption of who the winners were.
2.
The Solution
Promoflo served as the technology and campaign operations partner, delivering the end-to-end digital platform that enabled consumers to participate via secure under-the-crown (UTC) code entry, through SMS and mobile web.
Building on the success and learnings from the previous year's campaign, the platform was further optimised to deliver a seamless, reliable consumer experience while securely validating unique codes, capturing participation data and supporting large-scale campaign engagement.
In addition to the consumer platform, Promoflo developed and managed the BTL Promoter App, empowering field promoters to register new consumers directly into the campaign database. To encourage sign-ups and increase engagement at activations, the app incorporated an interactive Spin & Win mechanic, providing an immediate reward experience while driving audience acquisition and strengthening the campaign's first-party consumer database.
Throughout the campaign, Promoflo also managed platform operations, automated prize fulfilment logic, consumer messaging, real-time reporting and ongoing technical support.
Following campaign completion, Promoflo delivered comprehensive performance reporting and analytics, measuring consumer participation, audience growth, channel performance, promoter acquisition, prize distribution and overall campaign effectiveness. These insights enabled Balimi to benchmark performance against the previous year's campaign, identify optimisation opportunities and continue building a sustainable consumer engagement platform for future promotions.
