+DIGITAL CASE STUDY

Telkom Kenya

3,000

SENT TO

DATA BASE

36K

CLICKS TO WATCH

24K

CLICKS TO BUY

About the Campaign

Exp Agency partners with Telkom Kenya to promote its Changa Bundle offer to its customer data base.

Campaign Detail

The Challenge

Client needed to drive DEEPER engagement to users that had either dropped off the TELKOM Kenya network, or not yet taken up the Changa Bundle offer.

Interactive Video Solution

A Telkom interactive video was produced and then sent to a Telkom data base of 3,000 by SMS. By watching and participating in the video, the user then won 250MB of free data.

Data collected from the customer along the video journey included how many friends they share their data with and what their gender, location and age was - noting we already had their mobile number from the data base.

Results

36,000 of SMS data base sent out clicked on the link to play the video.

93% of these viewed the full (interactive video) message.

68% (24,480) of these clicked through to the Changa purchasing page on the TELKOM Kenya website.