+DIGITAL CASE STUDY
Unilever | Lifebouy
+2,000
Campaign Engagements
1,328
Validated Receipts
1,296
New Customer Registrations to The Brand Community
About the Campaign
Exp Agency was tasked with managing the end-to-end digital platform for the Lifebuoy consumer promotion in Zambia.
Exp used its promotional platform - PROMOFLO - to deliver a digital proof-of-purcahse mechanic.
When engaging shoppers instore, trained Brand Ambassadors used the 'Promoter App' side of PROMOFLO, assisting them to enter via a QR code.
Campaign Detail
1.
The Challenge
Drive a risk free digital promotional mechanic through a verified proof of purchase mechanic.
2.
The Solution
To support the Brand activation, Promoflo implemented its dedicated Promoter App that enabled promoters to securely register consumers, capture customer details, record the participating retail outlet and guide shoppers through the receipt upload journey.
The platform incorporated receipt capture and validation, store selection, referral functionality and consumer engagement questionnaires, providing a structured digital workflow that improved the quality of captured data while ensuring every entry met the campaign requirements.
Real-time reporting enabled campaign managers to monitor promoter performance, customer onboarding, outlet activity and receipt submissions throughout the promotion.
Beyond delivering the campaign technology, Promoflo provided ongoing platform management, technical support and campaign analytics, ensuring a reliable consumer experience from registration through to receipt submission and validation.
The result was a scalable digital promotional platform that successfully connected in-store shopper engagement with measurable first-party data collection and campaign performance insights.
